I liked the fact that the ads are automated. It made it easier for my customers to get to my site and make purchases as well as share the ad to others. Very good program!
I tested it by using it, then not using it. The "not" using it was hard. I found it much easier to schedule the posts, then forget about them. I did wish that I could have put more specific information for Etsy teams on Twitter so they would be caught by them better. but the pictures worked extremely well. I found I expanded my target audience using the system, and sold more, which is the bottom line.