I want to change title/description or add more variations during sales event

You are free to make any changes during sales event. Please go ahead and modify your listings. The only important thing is that sales event discount value must be applied to new price (including variations prices). In this way we can automatically calculate right price for newly added or changed variations after sales event is over so you won't need to modify it manually. 

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It was an easy way to set up a quick pre-Christmas sale across my entire shop. I like how easy it was to set up!